The recruitment work for the first China International Consumer Goods Fair (hereinafter referred to as the Consumer Fair) is progressing smoothly and has now entered the final stage. Many well-known brands around the world have confirmed their participation, and overseas brands accounted for nearly 80% of the exhibition area .
According to statistics, up to now, the first Consumer Expo has confirmed that the exhibition area has exceeded 70,000 square meters, and 90% of the planned exhibition area has been completed. Global top brands have gathered, including France’s L’Oreal, Remy Cointreau, Pernod Ricard, Japan’s Shiseido, FANCL, Omron, and Kao, the United States’ Johnson & Johnson, Dell, and Tesla, as well as Spain’s Osbourg, Australia and Australia. Over 200 global leading brands including Jiabao have confirmed their participation . Many well-known domestic and foreign brands have made it clear that they will release the latest products and latest styles at this consumer expo.
Switzerland will serve as the guest of honor at the first Consumer Fair, and many "Made in Switzerland" will add luster to the Consumer Fair. "The Consumer Fair will be a grand event for Switzerland." Swiss Ambassador to China Luo Zhiyi said that Swiss companies and high-end brands will attract consumers with product beauty, uniqueness and reputation.
More than 10 countries and regions including Japan, France, South Korea, Canada, Ireland, Thailand, and Azerbaijan will organize delegations to participate in the exhibition. The Japan Trade Promotion Agency and other organizations actively organize groups of domestic enterprises to participate in the exhibition; the "Irish National Pavilion" will be unveiled at the first Consumer Expo. At present, 13 brands have confirmed to participate in the exhibition, involving Irish infant milk powder and other dairy products, whiskey, gin and other alcoholic beverages. Famous products such as maternal and infant products, daily necessities and wool products.
31 provinces (autonomous regions and municipalities directly under the Central Government) and the Xinjiang Production and Construction Corps will organize a delegation to exhibit, focusing on displaying consumer products and time-honored brands in the region.
In addition, Hainan Province, in conjunction with relevant domestic and foreign institutions, actively invites professional buyers and high-end consumers to dock with global top brands and carry out sourcing activities. China Duty Free Group, Wangfujing Group, Shenzhen Freedom Group, China Service Duty Free, Suning International, JD Group, China Resources Vientiane City, Swire Group and other domestic and foreign duty-free business enterprises, high-end retail business enterprises, large-scale physical supermarkets, commercial real estate enterprises, Ministry of e-commerce and luxury e-commerce will organize delegations to participate in the conference and hold various forms of procurement matchmaking activities.
The first Consumer Expo will host a series of supporting activities . Divided into five categories : one is new product display, which supports exhibitors to hold new product launches, new service displays, brand promotion and other activities; the other is procurement docking, which supports cooperation between exhibitors, purchasers, trading groups, and consumer fairs Organizations, supporting units, etc. organize activities such as procurement docking and signing ceremonies to promote supply and demand procurement; third, country-specific promotion, support country-specific trade and investment promotion agencies to organize country-specific product briefings, trade and investment promotion, and other activities; fourth, industry promotion , Support key industry business associations to hold related industry Free Trade Port New Opportunities Forum and other activities; Fifth, other categories, in addition to the above types of activities, supporting activities also include thematic promotion, fashion show, on-site experience interaction, dinner party, cultural activities, etc. .
The Consumer Fair will organize supporting activities in a coordinated manner in accordance with the ideas of relevant entities' bidding, unified scheduling, detailed implementation, and optimization of services. The main body of the supporting activities bidding includes: members of the organizing committee, participating countries (regions), exhibition organizations, exhibitors, all provinces, autonomous regions, municipalities directly under the Central Government, cities under separate state planning, and Xinjiang Production and Construction Corps, exhibitors, purchasers, and Consumer Expo Cooperating units, supporting units, mainstream media, etc.
According to reports, the event bid for the Consumer Expo will end on March 31 this year . The Consumer Expo will benchmark international and domestic first-class exhibitions, follow the functional positioning of supporting activities to promote the exhibition, adhere to the theme fit, highlight the key, high-quality, safe and controllable requirements, and combine the resources of the venues to control the total amount of activities to a certain level scale. In principle, no arrangements will be made for commercial profit-making activities held by relevant units taking advantage of the situation. The Hainan International Economic Development Bureau will take the lead in pre-arranging the time and venue of the aggregated supporting activities bidding intentions based on the positioning of the first Consumer Fair, the main content of the activity, and the venue resources, and will uniformly announce the pre-scheduled date on the official website of the Consumer Fair.
(Source: China Convention and Exhibition Comprehensive Report)
