On September 29th, experts and scholars from the country, province, and city gathered at the foot of Meng Mountain and on the banks of the Junhe River to participate in the 2021 China (Pingyi) Honeysuckle Health Industry Development Conference.
Pingyi County enjoys the reputation of "Hometown of Honeysuckle in China" and "Hometown of Longevity in Shandong". Pingyi honeysuckle is the first national geographical indication product certification and national geographical indication certification trademark "dual landmark" brand. The brand value of the Pingyi honeysuckle high-quality product base has reached 32.2 billion yuan, ranking tenth in Shandong Province's high-quality product base brand value. Strong fourth place. The 24 honeysuckle standardized planting bases in the county have become the medicine source bases for dozens of pharmaceutical companies such as China Traditional Chinese Medicine, Guangzhou Pharmaceutical Group, Harbin Pharmaceutical Group, and so on.
In recent years, Pingyi has been committed to building a "think tank" platform integrating scientific and technological innovation, academic exchanges, and achievement transformation. The inauguration of the Shandong Institute of Industrial Technology (Pingyi) Honeysuckle Research Institute has provided scientific and technological support for the transformation and upgrading of traditional industries. based on the empowerment of science and technology, adhere to the high-quality development idea of “ecology first, innovation-driven, standard-led, and brand-empowered”, build a new development pattern of “one core, one corridor and one belt”, and support the development of original ecological planting industry of authentic medicinal materials such as honeysuckle. Accelerate product research and development, expand industrial formats, promote the construction of provincial-level honeysuckle modern agricultural industrial park projects, further extend the industrial chain, and create a "Yangtze River Delta" "Guangdong-Hong Kong-Macao" high-quality agricultural product supply base and a leisure tourism "back garden". Intensify scientific and technological innovation, accelerate the construction of integrated systems such as the honeysuckle big data platform, China's honeysuckle golden valley supply chain platform, quality traceability system, and cultural tourism of health and wellness, and apply 5G, Internet of Things, cloud computing and other technologies to enhance the intelligentization and scale of the industry , Marketization level, further enlarge and strengthen the honeysuckle health care industry, and contribute Pingyi's strength to build a model of rural revitalization in Qilu.
Source: Linyi Daily
