As a leading trade exhibition in the wine and spirits industry in Chinese Mainland, ProWine Shanghai will be held in the Shanghai New International Expo Center from November 12 to 14, 2024. Since entering the Chinese market, ProWine Shanghai has been committed to introducing high-quality wineries from around the world to Chinese consumers, while also sparing no effort to promote the development of China's wine industry.
Jointly seek a new chapter in China's wine industry
As an important promoter of the wine and spirits industry, ProWine Shanghai Wine Exhibition has always adhered to the development strategy of "bringing in and going out" since entering the Chinese market. Over the past decade, we have not only been committed to introducing high-quality wines from around the world to China, but have also actively assisted the Chinese wine industry in moving towards the international stage. As a bridge for international trade in wine and spirits, ProWine Shanghai has witnessed and driven the rapid development of China's wine industry.
Since its debut in 2016, the influence of Chinese wineries has been increasing year by year. By 2023, 88 Chinese wineries have showcased their charm here. This year, the exhibition scale of Chinese wine wineries will further expand, becoming an important driving force in the global journey of Chinese wine. With the continuous expansion of exhibiting wineries, this exhibition has basically achieved comprehensive coverage of all high-quality wine producing areas in China, fully demonstrating the rich diversity and unique regional characteristics of China's wine industry.
International exhibitor elites gather
In the context of the changing global wine and spirits market, despite the impact of the COVID-19 and the fierce competition of global overcapacity, the Chinese market is undergoing the transformation of consumption structure. But the strong resilience demonstrated by the Chinese market makes it an important development market that cannot be ignored by international wineries.
In 2023, ProWine Shanghai Wine Exhibition celebrated its ten-year anniversary, attracting over 660 companies from 32 countries and regions to participate. At present, more than 20 official wine producing regions and exhibition groups from various countries have confirmed their participation in the 2024 exhibition, including major wine producing countries such as Germany, France, Portugal, California, and Italy. In addition to these mainstream wine producing countries, the venue will also welcome niche boutique wines from countries such as Serbia and Slovenia. In addition, Scottish whisky, cognac, and various spirits from countries such as Armenia, Kazakhstan, and Serbia will also be showcased, further enriching the diversity of categories at the exhibition.
Recently, China announced a trial visa free policy for holders of ordinary passports from three countries: New Zealand, Australia, and Poland. This is another powerful measure taken by China to promote high-level opening-up after implementing visa free entry policies for 12 countries including France, Germany, and Italy in December 2023 and March 2024 respectively. This will undoubtedly provide more convenience for international exhibitors and professionals to participate in ProWine Shanghai in China, promoting exchanges and cooperation in the international wine and spirits market.
Expand the third and fourth tier markets and tap into new consumer drivers
Adhering to the strategic layout of "rooted in Shanghai and radiating throughout the country", ProWine Shanghai Wine Exhibition is committed to helping exhibitors explore new opportunities for importers and deeply tap into the potential of the sales chain. Through active interaction with regional distributors and end buyers, not only have new business channels been opened up for exhibitors, but also sustained vitality and growth momentum have been injected into the wine and spirits industry.
In order to penetrate more deeply into key regional markets such as North China and South China, especially to better serve professional buyers such as restaurants, hotels, wine bars, and retailers, ProWine will focus on creating two major wine exhibitions, ProWine Beijing and ProWine Guangzhou, this year, committed to becoming a bridge connecting high-quality wines with regional markets. At the same time, ProWine Shanghai has partnered with Great Wall Wine, Silk Road Winery, and Shangsongbao Winery to expand into third - and fourth tier cities in China, successfully hosting over 20 city promotion events. Bringing consumers in third - and fourth tier cities a wider range of wine choices and creating more business opportunities for partners.
As a leading trade exhibition in the industry, ProWine Shanghai is committed to creating an unparalleled exquisite experience for every exhibitor and professional audience. Let's gather at the Shanghai New International Expo Center from November 12th to 14th, 2024. Don't see each other!
