The Chinese audiovisual brand "China Zone," which aims at promoting Chinese audiovisual content abroad, was launched Friday in Brazil.

Hosts explain as Chinese audiovisual content is presented at the launching ceremony of the Chinese audiovisual brand "China Zone" in Rio de Janeiro, Brazil, July 8, 2022. (Xinhua/Wang Tiancong)

RIO DE JANEIRO, July 8 (Xinhua) -- The Chinese audiovisual brand "China Zone," which aims at promoting Chinese audiovisual content abroad, was launched Friday in Brazil.

Through "China Zone," the Brazilian people can watch Chinese movies, TV programs, documentaries, cartoons and other audiovisual content with Portuguese subtitles on local platforms to learn more about China.

The launch of "China Zone" is an important fruitful result yielded by audiovisual cooperation between China and Brazil in the digital era, said Tian Min, Chinese consul general in Rio de Janeiro, in an online speech at the launching ceremony.

It will certainly provide Brazilians with more diversified audiovisual channels, more audiovisual content options and a more direct window to learn about Chinese culture, she added.

"China Zone" has been launched through a Brazilian company, Cultural Bridge Communications Ltd.

So far, "China Zone" has been launched on multiple new media platforms worldwide, providing Chinese audiovisual content to more than 200 countries and regions in 27 languages.

Hosts explain as Chinese audiovisual content is presented at the launching ceremony of the Chinese audiovisual brand "China Zone" in Rio de Janeiro, Brazil, July 8, 2022. (Xinhua/Wang Tiancong)

Artists perform at the launching ceremony of the Chinese audiovisual brand "China Zone" in Rio de Janeiro, Brazil, July 8, 2022. (Xinhua/Wang Tiancong)

People watch Chinese lion dance at the launching ceremony of the Chinese audiovisual brand "China Zone" in Rio de Janeiro, Brazil, July 8, 2022. (Xinhua/Wang Tiancong)