During the “golden week” of national holiday this year, national consumption market kept a stable and rapid growth, and the traditional consumption such as eating, clothing and spending has got updatd qualitatively. The new emerging consumption showed many highlights such as culture, tourism, sports and etc. New modes such as online and offline integration, smart stores, mobile payments, and green sharing boomed, qualification-personalization-and experiential consumption led the trend, and the consumption upgrading maintained its momentum. According to the watchdog of MOFCOM, from October 1 to 7, the sales of national retail and catering enterprises reached about 1.4 trillion yuan, with the average daily sales increased by 9.5% compared with last year's “golden week”.
I. Quality improvement and upgrading in products consumption
During the “golden week”, the sales of organic food, fashion apparel, gold and silver jewelry, ultra-high-definition televisions, smart phones, smart home products, green home improvement materials, and automobiles were booming. The sales of key trade enterprises in Shaanxi, Yunnan, Sichuan and Hubei increased by 12.7%, 12%, 11.3% and 11.1% respectively, and those in Guangxi, Hunan, Chongqing and Hainan increased by 10.5%, 10.2%, 9.8% and 9.8% respectively. Taking the opportunity of hosting the first China International import Expo, Shanghai launched the “Shopping in Shanghai” image and organized 100 promotion activities around the 6 theme parts including new products launching season and business district carnivals. The sales of monitored key companies increased by about 10% year on year. The sales of household appliances of the monitored key enterprises in Jiangxi and Yunnan increased by 12.1% and 10.3% respectively. The sales of large-screen HDTVs of some monitored key companies increased by more than five times year on year, and the sales of washing-drying machines, water purifiers, eco air conditioners and smart toilet covers increased by one to two times. The trading volume of Guangxi Auto Trade Fair increased by 20% year on year, and the sales of automobiles and their supplies of monitored key enterprises in Shaanxi increased by 19.8%.
II. Booming catering market
Wedding banquets and family meals were prosperous, and popular and special catering were received well. The sales of monitored key catering enterprises in Shaanxi, Jiangsu, Hubei rose by 13.2%, 12.6% and 12.5% respectively year on year, and those in Guangxi, Jilin and Sichuan increased by 11.2%, 10.2% and 9% respectively. Beijing’s time- honored brands were extremely popular with their lunch table turnover rate above 2 times and dinner table turnover rate above 3 times. The total revenue of some enterprises rose by 10% over. The demand for wedding banquets in Nanchong, Sichuan was strong, and the total revenue of 10 key monitoring companies increased by 28% year on year. The specialty food and beverage stores in Qingdao were popular, with the turnover increasing by more than 20% year on year.
III. Many highlights in the service consumption
Traveling, watching movies and shows, and visiting museums and library became the new trend of enjoying holidays. In the first four days of the “golden week”, 502 million domestic tourists were received nationwide, with an increase of 8.8% year on year. The domestic tourism revenue reached 416.9 billion yuan, with an increase of 8.1% year on year. Personalized, customized and high-quality tourism products were welcomed. In the first 6 days, box office reached 1.71 billion yuan, and a group of outstanding domestically produced movies had both good reputation and box office. People went into theaters, museums, science and technology museums and libraries to cultivate sentiments, increase their knowledge, and broaden their horizons. The National Grand Theatre launched 29 performances. The China Open Tennis Expo attracted tens of thousands of people every day to watch the game. Chengdu Jinsha Site Museum received about 47,000 tourists in the first 4 days. Tianjin Library received more than 30,000 readers.
IV. The booming emerging consumption patterns
New consumption patterns such as online shopping, online ordering, customized travel, shared homestays, and mobile payments continue to be hot. In the first six days before the “golden week”, the transaction volume of some e-commerce platforms increased by more than 20% year on year, and the orders of some online ordering platforms increased by more than 50% year on year. Many catering companies in Beijing have expanded their consumer groups through third-party take-out platforms, and interacted with consumers through WeChat, mobile Apps, which were welcomed by young groups. The homestay sharing bookings of some short-term rental platforms increased by 5 times year on year, and the sales of customized tours of some online travel platform increased by more than 50%. With mobile payment becoming more and more popular, consumers can solve various needs such as food and lodging, travel and entertainment through just one mobile phone.
V. Stable supply and price of living necessities
The living necessities had ample and rich supplies with stable price. In terms of varieties, food prices remained stable, and the prices of rice and flour in 36 large and medium-sized cities were the same as those in the previous week. The price of edible oil fluctuated slightly, with the price soybean oil rising by 0.3%, the price of rapeseed oil falling by 0.1%, and the price of peanut oil staying unchanged. The price of meat saw ups and downs, with the price of pork falling by 0.1% and those of beef and mutton rising by 0.6%. The price of poultry products fluctuated slightly, with the price of white chicken rising by 0.2% and the price of eggs falling by 0.3%. The price of vegetable rose and the average price of 30 vegetables rose by 1.3%.
