Radar, a new energy electric pickup brand owned by Chinese car company Geely Holding Group, held a product launch conference in Bangkok, Thailand on the 29th. The launch of Radar in Thailand is not only the first pure electric pickup truck from China to enter Thailand, but also the first pure electric pickup truck in the Thai market. Thailand's Deputy Prime Minister and Minister of Digital Economy and Society Pakse said at the product launch conference that a Chinese car company launched the first pure electric pickup truck in Thailand, which enriched Thailand's electric vehicle categories and opened a new page in the development history of Thailand's automobile industry. , which will further promote Thailand to become an electric vehicle and parts production base in the ASEAN region.
Thailand is an important automobile producer in Southeast Asia. In recent years, the Thai government has vigorously embraced electrification and plans to increase the country's electric vehicle production to 30% of total vehicle production by 2030. Pickup trucks have a high penetration rate in Thailand and are one of the most popular models in the Thai market. According to data from the Federation of Thai Industries, in the first nine months of this year, Thailand’s domestic car sales totaled 438,659 units, of which 126,560 pickup trucks were sold, accounting for nearly one-third of the country’s domestic car sales. Ling Shiquan, CEO of Geely Radar, said that Radar, as a new energy sub-brand of Geely Group that focuses on outdoor ecology and pickup trucks, has been launched in Thailand and created a new category in the Thai pickup and tram market, aiming to provide Thai people with Providing more travel options and convenience not only meets the goal of electrification transformation and upgrading of Thailand's automobile industry, but also means that Geely Radar has taken a solid step in its global strategic layout. Geely Radar will start its globalization journey in July 2023 relying on the group's superior resources. So far, Geely Radar has successfully explored multiple overseas markets such as Southeast Asia, Central Asia, Eastern Europe, the Middle East, and Central and South America.
