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Linyi Commodity City: Traditional festival supplies market is hot

Date:2021-01-19  Hits:68

There is still a month to go before the Lunar New Year, but in Linyi Commodity City, merchants from all over the world come to buy traditional festival cultural items such as lucky characters, spring couplets, lanterns, etc. Many local citizens also come to purchase. "The small peak of our festival supplies sales is coming soon. At this time of the year, I come to the Commodity City to buy goods. The festival supplies here are not only rich in variety, but also in sufficient supply." Festival supplies retailer Zhang Qingbian from Suzhou, Anhui Pick and say.

Linyi Small Commodity City is the largest small commodity wholesale distribution center in Jiangbei, and the largest New Year painting wholesale market in Jiangbei. Linyi Commodity City has more than 1,480 large and small merchants. Relying on the superior logistics conditions of Linyi City as a commercial and service-oriented national logistics hub and one of the comprehensive pilot zones of the “Belt and Road” in Shandong Province, the Commodity City’s total sales in 2020 will be nearly 10 billion yuan. This is an increase of about 5% compared to previous years. There are nearly 300 distributors specializing in festival supplies in Linyi Commodity City. Every year before the Spring Festival, a large number of retailers from all over the country are attracted to purchase. Commodity City presents a prosperous holiday scene in advance.

"This year our warehouse has bought a lot of blessing characters, Chinese knots, and zodiac ox dolls. They are sold on Douyin and Kuaishou all over the country. The business is very hot. At the end of last year, the supply exceeded demand!" Sun Baohua, the boss of Baohua China Jieyi, smiled together. Not from ear to ear.

Sun Baohua said: "Pockets, as a traditional clothing accessory of the Chinese nation, have been increasingly sought after by young people in recent years, and are regarded as a token of love. Sometimes fast-handed Internet celebrities come to our store to choose products such as purses and floral ornaments. The sales of live streaming with goods can reach hundreds of thousands." He said that the sales of traditional festival products such as couplets and blessing characters have been more popular than last year, and traditional festivals are becoming more and more important in the hearts of the people.

It is understood that in addition to offline physical store sales in Linyi Commodity City, the online and offline sales model has also become a common consensus, allowing traditional culture to take the modern express train. Wang Jian, deputy manager of Linyi Commodity City, said: “about 85% of the merchants in Linyi Commodity City have opened online stores, and they are selling on Taobao, Kuaishou, Douyin and other platforms.”

In the Linyi Commodity City hypermarket, in addition to the prosperous traditional new year products, some "semi-finished" Chinese knots also appeared in the reporter's sight. Wang Jian said: "Young people like to play with mobile phones now, so we have introduced a "semi-finished" Chinese knot this year, allowing young people to experience traditional folk customs. Now this product is selling very well, and young people feel that they have made Chinese knots. Full of heart."

(Source: Langya News Network)


 
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