Linyi City, Shandong Province is located in the hub of southern Shandong and northern Jiangsu. Since the 1990s, Linyi has relied on its convenient location and transportation advantages, and the commerce and logistics industry has developed rapidly, forming an industrial pattern of market-driven animal flow and logistics service commerce. In 2020, Lanshan District, located in the core area of Linyi, has 87 professional wholesale markets and 32 logistics parks, realizing a market transaction volume of 243.9 billion yuan and a total logistics volume of 538 billion yuan. More than 2,000 logistics lines radiate to all cities above the county level across the country and reach all ports and ports. The logistics price is 20% to 30% lower than the national average.
Press the fast forward button for information transformation
In recent years, benefiting from the establishment of a professional freight market and logistics park, the Linyi logistics market has gradually formed a cluster effect. However, in the development of logistics parks, the problem of "finding goods for cars and finding cars for goods" has also appeared. The development model of several local logistics parks relying on rent collection is no longer compatible with the requirements of developing modern logistics.
"The development of modern logistics must speed up the construction of logistics standardization and informationization, improve circulation efficiency, and promote the healthy development of the logistics industry." said Wang Junshi, secretary of the Lanshan District Party Committee of Linyi City.
"Under the new situation, you can't go far without innovation. The traditional operating model of rent collection cannot maintain the status quo, and there is no way out. The business model must be innovated." Zhao Yuxi, chairman of Shandong Shunhe Group, introduced that the group integrated into a cooperative dedicated freight company , Use standardized construction to form a regional distribution network and a nationwide transportation network, build a comprehensive logistics service platform, and explore the formation of a logistics and market "one-stop operation" and "integrated development" operation mode. At the same time, use information technology to transform traditional logistics and integrate regional transportation and logistics information into the country. Nowadays in Linyi, if you want to "find goods for the car, find the car for the goods", you can get the latest information with your fingers.
Break out kinetic energy and switch new paths
In 2019, the Linyi Lanshan Mall Management Committee reached a cooperation agreement with Kuaishou Technology Company, and Kuaishou e-commerce established the country's first apparel industry belt in Linyi. In 2020, Linyi Mall will achieve an e-commerce transaction volume of approximately 55.51 billion yuan, of which 36 billion yuan will be live-streamed transactions.
"Wholesalers also need to rely on e-commerce. Linyi must incubate more of its own high-quality e-commerce anchors to help local economic development." Chen Cong, head of e-commerce at the Shunhe live broadcast base, told reporters that at present, the local area is building a larger-scale industrial park. , To create a new benchmark for short video and live broadcast e-commerce parks. At the same time, relying on the park’s public service centers and talent training institutions to increase the training of operation, creative talents and Internet celebrity anchors to enhance competitiveness.
"Through the overseas warehouse in Germany and the powerful logistics system in Linyi, our platform can benefit thousands of households with international brand products at the best price." said Ma Shihu, general manager of Shandong Sanshisanq International Trading Co., Ltd. Under the impetus, the construction of a comprehensive cross-border e-commerce industrial park integrating cross-border e-commerce, bonded display, warehousing, and supply chain is accelerated, demonstrating the city's international dimension.
In 2018, Linyi opened a China-Europe train. In April last year, the "Qilu" Sino-European train started its first flight from Linyi to Hamburg, Germany, further accelerating the overseas deployment of Linyi Mall. At present, Linyi has established trade links with 65 countries along the “Belt and Road” route, and has built a number of overseas shopping malls and overseas warehouses.
Cultivate new formats for high-quality development
During the "Double 11" period last year, the daily express delivery volume of the Linyi Distribution Center of Zhongtong Express was 1 million pieces and 500,000 pieces inbound. How to meet such a huge sorting demand? "The efficiency of the new-generation intelligent sorting system is more than 4 times that of manual labor, and the accuracy is increased to 99.99%." said Cui Fukun, general manager of the Linyi Distribution Center of Zhongtong Express.
In the smart cloud warehouse of Robinson Logistics, the reporter saw that the robotic arm was accurately positioning and moving goods. According to the company’s deputy general manager Lu Xingbin, the company has innovatively launched the "front cloud and rear warehouse" model to provide e-commerce live broadcast entrepreneurs with integrated services of storage, sorting, and distribution. "Introduced live e-commerce customers in May last year, the number of orders received that month exceeded 80,000 orders, and the cumulative number of orders currently exceeds 5 million."
The innovation of new business formats and new models has promoted the improvement of quality and efficiency of Linyi logistics, and has achieved "acceleration" on the road of high-quality development. "Through the latest big data ordering system algorithms and real-time networking visualization, we can predict the market's purchase trends and potential risks for certain products in advance." Li Hui, general manager of Shandong Xinminghui Supply Chain Co., Ltd., demonstrated to reporters Self-developed system interface.
"Linyi logistics has a lot to do." Wang Junshi said that Linyi is building the Linyi Shanggu core area, focusing on cultivating new business formats, and building imported commodity exhibition centers, cross-border e-commerce offline experience centers and other projects. At the same time, build smart logistics bases, smart warehousing and large-scale distribution centers in the international dry port area, and strive to open more China-Europe trains, create "One Belt One Road" transit logistics nodes, "one order to the end" multimodal transport service hub, etc. Linyi's development provides strong support.
(Source: Economic Daily)
