On April 27th, at the first melon culture festival in Fangcheng, the green peasant melon and vegetable cooperative's 10,000 mu of pollution-free planting base of high-quality melons and fruits "Shawodi" brand melons were directly supplied to the Yangtze River Delta, and the city’s first batch of agricultural product supply leaders was held. Departure ceremony in the center of the triangle city; the cooperative also signed a cooperation agreement with companies in the Yangtze River Delta region. From May 23rd to 25th, organized the Yangtze River Delta supply base in the jurisdiction to participate in the "Made in Linyi" Hangzhou Fair, with on-site sales of 160,000 yuan and contracted sales of 2.3 million yuan, which further broadened the sales channels of Lanshan's high-quality agricultural products. Prior to this, an inspection group composed of industry associations such as China Vegetable Circulation Association, Shanghai Baidikai Agricultural Technology, Jiangsu Changtian Corridor Trade and Commerce, and well-known agricultural enterprises in the Yangtze River Delta region went to Lanshan to inspect the industrial development of the agricultural product supply base. The delegation expressed its intention of in-depth cooperation.
In recent years, focusing on building a "vegetable basket" and "meat basket" direct supply base in the central city of the Yangtze River Delta, Lanshan District has accelerated the construction of bases, cultivated business entities, and strengthened the brand in accordance with the modern agricultural development requirements of "high quality, high yield, high efficiency, ecology and safety". Influential, the region's high-quality agricultural product base brand work has taken solid steps to lay a solid foundation for the implementation of the "Three Steps" of the Municipal Party Committee and integration into the Yangtze River Delta. "We focused on industrial cultivation, conducted in-depth research on market demand in Shanghai and Jiangsu province, and relied on leading agricultural industrialization companies to sort out a batch of'Yangtze River Delta' high-quality agricultural product supply bases, quickly integrated into the Yangtze River Delta agricultural economic circle, and promoted the deep integration of rural tertiary industries. Development." said Zhu Wenming, Secretary of the Party Leadership Group and Director of the Lanshan District Agriculture and Rural Bureau.
Strengthen brand awareness and cultivate superior brands. Lanshan District regards the cultivation of agricultural products brand as an important support for enhancing the competitiveness of agricultural products market and improving the comprehensive agricultural production capacity. It vigorously implements the strategy of “promoting agriculture with quality, promoting green agriculture, and strengthening agriculture with brand”, and clarifies the cultivation of regional public brands and corporate brands and assistance Push forward the general requirements and goals of industrial revitalization, and formulate policy support measures to give continuous support to the main body of brand cultivation. Selec and cultivate 2 regional public brands of agricultural products and 8 corporate brands. In the cultivation process, highlight the important role of the certificate, implement the main responsibility for the quality and safety of agricultural products, and the business entity must fully implement the edible agricultural product certificate system and actively issue the electronic certificate of agricultural product. Up to now, the Lanshan District has issued more than 160,000 electronic edible agricultural products certification. The certification of edible agricultural products implements code traceability, and implements "identity card"-style identification management. Consumers can also evaluate the purchased products. The source can be checked, wherabouts can be traced, responsibility can be investigated, and the whole process can be traced effectively. Improve the gold content of the brand quality of agricultural products.
At the same time, strengthen the scale effect and promote the standardization of agricultural production. The district always regards agricultural standardized production as a fundamental measure to solve the quality and safety of agricultural products and promote the development of modern agricultural branding. It adheres to the principle of "no standard system, lack of standard supplementation, and standard improvement", and gives full play to the guiding role of financial funds. Improve base construction standards, accelerate the implementation of the agricultural product brand strategy, actively carry out three-product certification and agricultural product brand creation, build agricultural standardization industrial clusters, and form economies of scale. Up to now, 21 cases of "three products and one standard" products have been certified, 5 national geographic trademarks have been registered, 3 well-known agricultural product brands in Shandong Province, 9 provincial agricultural standardization production bases, 2 national demonstration cooperatives, and 6 provincial demonstration cooperatives have been established. There are 3 provincial-level model family farms and 2 national-level standardized farms.
"In the next step, we will accelerate the implementation of the rural industry revitalization strategy, based on the direction of industrial development, give full play to the industry's resource advantages, deepen the creation of high-quality agricultural products brands, and accelerate the creation of provincial standardized production bases and the national vegetable quality standard center experimental demonstration base, in Shanghai, etc. The central city of the Yangtze River Delta held a promotion conference for the introduction of high-quality agricultural products from Lanshan into communities and squares, and actively participated in the promotion activities of "Three Years in Hundred Cities"." Zhu Wenming said that Lanshan will continue to expand agricultural products based on the comprehensive implementation of the agricultural product certification system The scope of the use of electronic certificates, promote the construction of the certification system for edible agricultural products, create a demonstration base for edible agricultural products, deepen the cooperation with the Yangtze River Delta, and strive to create a new situation of multi-party win-win development.
Source: Linyi Daily
